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Business
Market Research
Graduate
Certificate

Market Research

The Graduate Certificate in Market Research prepares students for careers in marketing or market research that focus on the collection, analysis, and implementation of market research insights and data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.

Students will gain practical, hands-on market research project experience in addition to an understanding of the conceptual dimensions of the research process.

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Curriculum

The Graduate Certificate in Market Research is made up of a total of 13 credits, including three required courses (Market Decision Making, Quantitative Analysis in Business Decision Making, and Marketing Research) plus two electives. 

Students completing the Certificate in Market Research who are subsequently admitted to the M.B.A. program are eligible to apply all certificate courses to fulfill M.B.A. degree elective requirements.  

View the full curriculum »

How to Apply?

When enrolled in the final course to complete the Market Research Certificate requirements, please click below and complete the application form.

  Application Form

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